Introduction

This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book provides a thorough analysis of social science research on European nightlife tourism. It outlines the existing evidence base on atypical drug and alcohol use in tourist locations such as Ibiza, Majorca, and Sunny Beach in Bulgaria as well as other spheres of harm that feature in the research. The book discusses the relationship between pleasure and drug use, an issue that is frequently either overlooked or deliberately sidestepped in drug research. It explores the key research findings and theoretical insights developed from the ethnographic fieldwork in Ibiza. The book focuses on to the second pillar of Disneyization, Hybrid Consumption. It focuses on Performative Labour the final pillar of Disneyization. It shows how the unregulated, competitive nature of labour in Ibiza’s night-time economy leads many young British workers to start dealing drugs as an additional or primary source of income.