ABSTRACT
This chapter focuses on theming, the first pillar of Alan Bryman’s Disneyization framework. Disneyland opened in Anaheim, California, on July 18, 1955. The park was unique in that it was neatly divided into four distinctly themed areas: Adventureland, Frontierland, Tomorrowland, and Fantasyland. The physical environment or service-scape of an organization is an important aspect of the consumer experience. The real spirit and heritage of Ibiza is free parties, open air, the moon and the stars, good music, dancing. The seductive and immersive nature of such Disneyized spectacular events within the super-clubs of Ibiza was a frequent theme within the interview data for this research. The assertion of a link between Disney, a corporation that epitomizes all-American, ‘apple-pie’ wholesomeness, and the deviant leisure of illegal drug use therefore offers new insights and demonstrates criminological imagination.
