ABSTRACT
Drugs are interwoven into the fabric of Ibiza’s consumer landscape. This can be framed as a form of hybrid consumption, a pillar of Disneyization, defined as the merging of different forms of consumer products, services, and experiences within one space so that established distinctions are almost completely eroded. The airport is therefore a space of both hybrid consumption and liminality. Travellers are captive consumers bombarded by advertisements evoking dreams of travel, as they are corralled through the hyper-commerciality of duty-free shopping malls. The liminality of the airport helps tourists create a spatial separation from the repetitive schedules of home and work, as they step into a temporary sphere of behavior. The constitution of space, both in terms of characteristics and the presence of the crowd, transforms the affective experience of atmosphere. Music delineates and gives meaning to space and enfolds those present and adds an aural dimension to the hybrid consumption of illegal drugs on the island.
