ABSTRACT
This chapter explores the current ideological predicament and the major challenges we are facing today. It builds on insights and conclusions reached in the previous chapters, with the focus on the global dynamic after the 2008 financial crisis. The chapter shows how the capitalist market and business logic, developed over the past centuries, is manifested in the period of late Neoliberalism, and how capitalism became the dominant and omnipresent ideology, to which all other major ideological narratives (grouped under the categories of “(Neo)Liberalism,” “(Neo)Conservatism” and “Techno-Totalitarianism”) that, on surface, appear as alternatives, actually embrace capitalism. In this context, the theme of the crisis of democracy is explored, together with the concepts of “post-truth” and “post-meaning,” as important symptoms of the current state of our public sphere. The chapter advances the concepts of “bad endlessness,” as a way to describe the character of the dominant ideology (and its desired outcome), and the concept of the “global skyscraper,” as a metaphor of the dystopian world in which we live as a global society, under the conditions of global capitalism.
