ABSTRACT
Internationalization has been described as a business strategy that entails expanding across borders. It is an important means of expanding an organization’s market. While internationalization is used extensively in many industries, educational institutions have been rather late in expanding abroad. Universities were, for a long time, contented to attract international students to their home campuses. However, the game plan has changed, and many universities are now developing physical presence in foreign countries. For example, George Mason University from the United States has a campus in South Korea, Lancaster University in the United Kingdom has a campus in Ghana, West Africa, HEC Paris has a campus in Doha, Qatar, and Monash University from Australia has a campus in Malaysia. How did things get to this point, and where are they likely to go from here? This chapter discusses internationalization both as a marketing and innovation strategy in higher education.
