ABSTRACT
Personal selling is a unique form of marketing communication strategy that involves a two-way communication between the seller and the potential buyer. Personal selling is very expensive relative to other communication elements, as such it is used in instances where the product/service is either very expensive or too complex to be clearly explained in 30-second ads. This chapter will discuss the act of personal selling of universities through the use of recruiters, alumni, faculty and staff, and the current trend in which third parties are maintained to recruit for fee.
