ABSTRACT
To determine whether a business activity, such as changing an existing product or launching a new service, is net green, all significant environmental implications need to be identified and assessed. Labor is the one production input with no environmental impact. Substituting any material or energy input with labor will therefore always be net green. Net green analyses would show that none of this would be possible on a global level. To begin with, the renewable energy and biomass requirements would be completely overwhelming. The net green challenge is to make sure that reuse and repair activities reduce the sales of new clothes as this is the sole source of environmental benefit. A net green analysis then takes a hard look at their actual net green potential. The net green concept replaces the wishful thinking of win-win and eco-efficiency with a set of sometimes difficult but always vital questions.
