ABSTRACT
Three major components that directly influence David’s cultural activities are artificial intelligence (AI); digital platforms, including Netflix and smartphone; and popular culture. AI is saturating in the realm of popular culture, in which humans have been traditionally primary actors. Today’s changes in the field of popular culture are far more encompassing in scope than AI alone as digital platforms; both social media platforms like YouTube and over-the-top (OTT) service platforms like Netflix also play a major role in the transformation process in conjunction with popular culture. AI has greatly transformed people’s consumption patterns in media and popular culture, as people enjoy media and cultural content on digital platforms, including social media platforms and OTT platforms (e.g., Netflix), rather than on traditional media like television channels and at theaters. This chapter also presents an overview of the key concepts discussed in this book.
