ABSTRACT
In 2006, Colombia joined the nation-branding bandwagon with the motto: ‘Colombia is passion.’ The logo was a white heart on a red background. Films feed on and reflect on contemporary romantic practices while also proposing a set of subject positions which the audiences, in an ‘ideal’ case, would take on completely. This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book discusses the key and overarching theoretical concepts and discussions of the book. It addresses issues of episodic sexuality, monogamy, online dating and technology based on discussions of two films: Her and Don Jon. The book focuses on how class affects the position audiences take vis-a-vis two working-class romances, Blue Valentine and Once. It elaborates how gender roles in films are received, contested and negotiated by audiences. The book brings together the main subjects of the book and the results of the investigation.
