Contemporary science and education have strived to make finance impersonal – this is unsustainable. This whole book has been driven by a mission to fundamentally reform accounting and finance, given the inequality, racism and climate crisis. This comes from a deeper personal core, tradition, upbringing and conscience to practise compassion and help heal a damaged society and planet. This chapter asks finance leaders to ‘take finance personally’ and be more reflexive, humble and selfless. It shows how this can be done and why it will enrich BOTH personal and organisational life at the same time. We can find ways of merging purpose with enterprise and become role models to future generations – and at the same time, we can experience inner peace and contentment. Money is a means to an end, but never an end in itself, as it is a social fiction. True stories and examples illuminate this way of thinking and living.