ABSTRACT
The term co-living was still in its infancy at that time, although brands like Common, Quarters and Ollie were using it to describe their specific form of shared living, which was gathering pace in cities including New York, San Francisco and Berlin. Meanwhile, the collective opened a co-living development in northwest London that called itself the world’s largest. With millennials as its target, the complex promised residents everything they needed at their fingertips, without them even having to leave the building. Co-living’s service model is increasingly being inserted into existing residential properties too. While it was already common for groups of individuals to share a rented house or apartment, the setup would traditionally be quite informal. Operating more like Airbnb properties than hotels, these homes offer a softer form of co-living that is more suited to introverted characters, for whom the idea of living in a huge complex might seem too daunting.
