ABSTRACT
Chapter 2 discusses many of the essential workflows of modern-day content strategists, including how to analyze an audience, how to audit existing content, how to model content, how to assemble a content strategy plan, how to work with other content developers, how to navigate content and constraints within an organization, and how to develop specific content genres for specific channels of communication while adhering to a business’s mission, vision, and goals. These workflows are explained as common to an overarching process of writing, editing, publishing, managing, and delivering technical content. Each succeeding chapter will then discuss each workflow in-depth, providing in-depth examples, discussion questions, example assignments, and learning outcomes for that specific workflow.
