ABSTRACT
Chapter 5 introduces readers to the essential task of content auditing, or the method of assessing existing content before developing new content. The chapter covers many aspects important to content auditing, including developing a content rubric, conducting a thorough content inventory, assessing content via a rubric, and reporting out findings to external audiences. This chapter also raises the importance of understanding the objective of your content audit, and auditing with a goal-oriented mindset. Additionally, this chapter discusses tools that are useful during this process, including site-mapping technologies and search engine web crawlers.
