Conducting secondary research
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Conducting secondary research book
The first step in the research process should be finding secondary information on industries, competitors, and consumers using available sources, much of which can be found online. Using secondary data saves time, money, and effort. This data can be from governments, business associations, academic institutions, or public sources. Other sources include popular publications, social media, and websites. Secondary data can help with writing the research question and help with developing the methodology.