ABSTRACT
The displacement of manufacturing by creative industries is more than just a natural evolution towards post-industrialisation. It is ideologically bound with neoliberal creativity discourse – polarising making from ideas creating. Translated into urban hegemony, ‘creative cities’ policy preferences land use for the intangible creative industries over material making, contributing to the displacement of inner-city industrial spaces by cultural consumption. Following a group of makers in fashion, jewellery, and cabinetmaking in Melbourne, this chapter explores changing maker identity, driven by the subversion of the ‘creative cities’ urban policy. It suggests that making practices should be incorporated into a bid to shape the creativity discourse ‘beyond neoliberalism’.
