ABSTRACT
In this chapter, the reader is introduced to attribution theory, that is, theory that explains how we make judgements about our behaviour and the behaviour of others. The role of attribution as a driver of behaviour is discussed. Rotter’s locus of control is considered, before looking at Weiner’s attribution theory as a mechanism with which to explain the consequences of judging our own behaviour. Next, attribution models that seek to explain how we judge others are considered, including Heider’s dispositional and situational judgements, Jones and Davis’ correspondent inference theory and Kelly’s covariation model. Additionally, the often-neglected subject of nonverbal communication and attribution is discussed. This chapter closes with a discussion on how to manage attribution bias in research. Throughout, practical examples of putting attribution theory into practice are presented. Upon reading this chapter, it will be clear that the seemingly innocuous act of judging behaviour, is a key driver of behaviour.
