Confessions of a semiophobe
DOI link for Confessions of a semiophobe
Confessions of a semiophobe book
In the fields of social and cultural anthropology, for much of their twentieth century history, semiology reigned supreme. But in the last few decades, semiotics has made something of a comeback. Though semiology originated with the study of language, its promise lay in the fact that its terms were not limited to the linguistic domain. It is no wonder that in anthropology, the growing attraction of semiotics, at the expense of semiology, was linked to what is often called the ‘practice turn’ – to the move away from the abstractions of social structure and collective representation to a focus on how humans and nonhumans practically get along together in a lived world. For Gibson, the animal does not inhabit an Umwelt but a niche. And the niche is already present in the environment, offering the possibility of a form of life to any creature equipped to draw on the opportunities it affords, as well as to dodge its hazards.