ABSTRACT

The media do have an influence on the way people think about politics, and not only during elections. But just how and when they have an influence is more complicated than many people think. Agenda setting has to do with ability of media to set people's political priorities. In other words, it concerns ability of media to influence which topics people will think about in a given time and place. Perhaps some of the most important exceptions are when more partisan media channels construct clearly slanted political stories on both cable television and on social media. Selective exposure refers to people's tendency to prefer media and media content that is consistent with their political attitudes. While echo chambers suggest that people are completely sealed off from conflicting views, notion of selective exposure makes a more modest claim by suggesting that many people are more likely to regularly use those communication channels that have a relatively good fit with their worldview.