ABSTRACT
Different people have different takes on what does or does not make for celebrity or stardom. Some see celebrities and stars as examples of perfection in a particular field of cultural production. Others are not convinced that skill, talent, or charismatic gifts determine who does, and who does not, become a star. After all, they say, not all highly talented performers become celebrities; nor are all stars highly talented. One can probably summarise celebrity agency as consisting of: appearance; behaviour; and opportunity. Celebrity is not an enduring privilege; it decays with fashion and age and therefore involves the constant recruitment of new members. The logic of celebrity has taken hold not only in every sphere of cultural production but also in business, government, politics, religion, sports, and social media generally. There are four distinct economic aspects in the creative industries’ manufacture and use of celebrities and stars: capital, investment, production, and market.
