ABSTRACT
This chapter explores emerging innovations in the automotive industry. It provides detailed descriptions, examples, and charts about new developments, emerging technologies, leading solution providers, and the revenue impact of innovations through 2035 in the automotive industry. Eight major innovation areas such as powertrain advancement, weight reduction, autonomous cars, electric cars, safety and security, comfort and convenience, connectivity/Advanced Driver Assistance Systems (ADAS)/telematics, and shared mobility are discussed in terms of revenue growth, technology maturity, market opportunity, and the Three Horizon framework. We have observed that in the past five to ten years, the automotive industry has increased advancement in four key technologies: ADAS, vehicle automation, vehicle connectivity, and new mobility services. In addition, regulatory pressure on fuel economy, emissions, and safety requirements has accelerated advancement in materials and process innovation. The content of this section can be used for technology/opportunity scouting and strategic planning based on your organization’s objectives and risk tolerance.
