ABSTRACT
To get the most out of this book, executives should ask themselves a range of questions. What is your innovation ambition? How much is leadership willing to invest? How do you allocate resources across core, incremental, and breakthrough efforts? What core strengths define your company’s competitive edge? What new capabilities will your organization need to develop or acquire to remain competitive? What external resources (partners, suppliers, acquisitions, etc.) will help you reach innovation goals sooner and more cost-effectively? How robust is your current pipeline? What are your current and future customers’ needs and wants? Which megatrends are most likely to affect your company’s direction? What is your organization’s risk tolerance? Which emerging technologies in your industry (as well as adjacent industries) might enhance your current and future product lines? Which potential partners, resources, and ecosystems stand out as potentially strong fits for you? Who are your main competitors? Is there a need not being met by any of them? Which opportunities align with your strengths?
