ABSTRACT
At this point in readers’ journeys, most aspects of operating a communications consultancy should be evident. What follows is a high-minded exploration of rationales, strategies, and tactics for expanding beyond the sole proprietorship. Even for those who prefer simplicity, it might be a game-changer to realize expansion can multiply positive experiences across even more customers. Furthermore, if scaling one's business seems arduous, it can also legitimately be viewed as the ultimate opportunity for fulfillment. In the same way this curriculum has illustrated the importance of properly handing top-tier business imperatives to benefit consultants and their clients, those entrepreneurs who engage PR professionals are sure to have their own ideas about business succession, sooner or later. Calling upon first-hand counsel from subject matter experts and experienced business owners, enlightened views of the financial and operational big pictures expand communications consultants’ superpowers to new levels.
