ABSTRACT
The indigenous turn started prior to Alta but was for the following decade framed by the particular protest. Standing Rock shared features with the Alta-case, involved many Sámi and is the most global protest of recent times. Leading Sámi politicians and artists travelled extensively during the 1970s, contributed in important ways to the first meetings of the international indigenous movement, and initiated conferences and institutions upon their return. Extensive media coverage ranged from local media focus on the river and fishing primarily, to a focus on the Sámi and to some extent on the indigenous angle in national media. Standing Rock engaged a new generation of Sámi activists, in the wake of four decades of institution-building on the part of the indigenous movement, and the establishment of indigeneity and indigenous religion(s). The Sámi has thus come full circle, compared to early encounters with the indigenous movement.
