ABSTRACT

This chapter focuses on at what level of social responsibility and citizenship should a business operate. It explores that should business value diversity. The chapter bridges the gap between business and society. It lists the reasons for and against corporate social responsibility. The chapter characterizes the three levels of corporate social responsibility. It describes the five stages of corporate citizenship. The chapter describes the Equa Employment Opportunity Commission. Top-level managers must decide how socially responsible they and their employees will be, what type of corporate citizen they want to be, if they will report their corporate social responsibility (CSR) performance, and to what degree the firm will promote diversity. Once decided, the firm also needs to develop and implement integrated CSR and diversity strategies based upon those decisions. The chapter presents a case study on Stonyfield Farm.