Here we start Part 3, Chapters 5–7, with a focus on society. Chapter 5 begins by presenting ethical foundations. The chapter then moves on to understanding why people use unethical behavior. This understanding will help make us aware of the temptations and pressures we will face to use unethical behavior. The third section provides you with guides to help make better ethical decisions, followed by a section on the need to maximize the use of those ethical guides. The following section includes methods managers can use to help ensure that employees do make ethical decisions. As usual, the chapter ends by explaining how the chapter material can be applied in developing integrated nonmarket and market strategies.