ABSTRACT

This chapter defines community and briefly explains the business– community interrelationship. It discusses community relations and community involvement programs. The chapter explains the differences between customers, consumers, and consumerism. It characterizes each of the five consumer rights. The chapter compares and contrasts various types of warranties. It describes what makes a story newsworthy, including its coverage and treatment. Consumers use the firm’s products, and they live in communities. Companies must offer warranties that their products will meet reasonable consumer expectations; if they do not offer warranties, they may face lawsuits. The media are themselves businesses. Media have a special role in society by providing information, shaping attitudes and values— public sentiment, and developing nonmarket issue agendas. Media are the major providers of news information about issues. The chapter presents a case study on Gun Violence Archive. Social media has increased the power of communities and consumers.