ABSTRACT
This chapter analyzes the process the students undergone when making the educational choice to the mainland universities. Based on the three-phase decision-making process – the predisposition phase of forming the intention to study in the mainland universities; the second phase of search and selection of admission channels, study locations, institutions and programs; and the final phase of decision in the choice of program – different influencing factors have conditioned four orientations: Pragmatists enrolled in their aspired programs as the first choice; Achievers utilized a fast-track path to enter elite universities; Averages enrolled in a wide range of programs in various universities in response to perceived practicality or usefulness of the programs; and Underachievers treated such study opportunity as a last resort for a degree.
