ABSTRACT
This chapter turns to curating in and through digital platforms. Platforms, and especially social media, curate landscapes of incessant communication, which results in information overload as they strive to acquire data, generate network effects, and grow. In turn, they offer co-coordinated possibilities for self-curation both to ordinary users and micro-entrepreneurs who want to monetize their online activity. I look at curatorial labor and curated consumption as practices that harvest aspirational lifestyles of flexibility and individuation respectively. Platform capitalism is thus not simply a regime for accumulation but a structure mediating the formation of larger social practices and identities.
