ABSTRACT
This chapter deals with the meaning of designed entities and their component elements. It explains the semantic approach to design and what this can be used for. The semantic triangle and the Offenbach model of semantics are outlined. This is a detailed breakdown of the levels of semantic content in a product. Together these can be deployed to manage the way the user understands the product. A design process approach based on the work of Crilly and others is explained so that the reader can actively use the concepts presented. A criticism of semantics and the general design language metaphor is presented, drawing on the work of Roger Scruton and Ralf Weber. Exercises for readers to undertake in a classroom setting are suggested.
