ABSTRACT
The implications of the observation are that entrepreneurship is more about the attitudes, backgrounds, and experiences of the actor than some universal and objective evaluation of what a person actually did. Thus, entrepreneurship needs to be evaluated in subjective ways regarding the particular social actor, not with reference to some universal yardstick or scorecard. Entrepreneurial developers are conscious of what they are doing, are among the first to recognize the distinctiveness and importance of a new option, and anticipate gaining a unique advantage, competitive edge, etc. Entrepreneurial transfer involves a process by which alternatives to the status quo gain the fine-tuning, adaption, or nurturing needed to reach their potential. Learning a lesson from such economic reversals, however, a new breed of entrepreneurs arose who entered into an arrangement with a company that wanted to purchase organic cacao. Entrepreneurship, therefore, can be a complicated and multifaceted process.
