ABSTRACT
David McClelland went on to suggest that although all of humanity is universally influenced by each of these needs, their relative strength varies from culture to culture and among specific individuals. Also, McClelland believed that Americans tend to have a particuarly strong need to achieve and that this characteristic can be used to interpret American history and explain the successes of the country in the 19th and 20th centuries. Historian and social theorist Max Weber was an influential humanist in a world in which social and business research was becoming increasingly quantitative and scientific. Weber showcased humanistic techniques and used them for investigating individuals and society. McClelland was a researcher at Harvard Univeristy who explored how the psychological need to achieve can impact both individuals and soceity. The depictions deriving from McClelland’s motivational research largely correspond with Schumpeter’s views of the entrepreneur. McClelland introduces scientific and quantitative methods of analysis.
