ABSTRACT
After working through this chapter, you should be able to:
Understand the role of distribution and distribution channels in the hospitality industry
Describe the evolution of hospitality distribution systems and explain the influence of technologies such as computer reservation systems (CRS), global distribution systems (GDS) and the Internet
Explain the channel and intermediary options available, as well as the functions and role of different hospitality intermediaries
Understand the benefits and challenges of employing various distribution channels and evaluate channel relationships between principals and intermediaries.
