ABSTRACT
Under the old mediaeval system of qualitative production the designer, craftsman, and salesman were for the most part one and the same person, and where they were not actually identical they were in such close contact with each other as to work harmoniously together. The consequence was that the mediaeval craftsman was independent; he had some control over the circumstances of his industry. But when quantitative was substituted for qualitative production the designer lost his independence. Class divisions came into industry, and so he, separated from the craftsman, became subject to the control of the salesman, who in turn was controlled by the financier. A system of organization which subordinates the primary functions of designing and making things to the secondary ones of buying and selling is clearly on a false basis. It is fundamentally unsound, and no sophistry can make it otherwise.
