ABSTRACT

Stakeholders come in many colors. The classic tool to chart all relevant stakeholders in a family@business is the Three Circle Model by Tagiuri and Davis from 1982.

Stakeholders are the life and blood of every organization. In the old days, one used to talk about “stakeholder management” but stakeholders are far too precious to be merely managed. They deserve stewardship. Therefore, we designed the quintuplet People, Planet, Passion, Profit, and Pleasure. Most family@businesses put people on the first rank. As a direct result, or perhaps as a direct cause, family@business participants are naturally more inclined to be intrinsically motivated. After all, their job is not just a job. Their job is a means to carry the legacy of their predecessors into the future.

This chapter introduces the management team of the John and Annie company, Solution Builders International. We witness a workshop in which the project “Prepare for the Future” is shared.