ABSTRACT
Giorgio Agamben had established the notion of ‘use’ in relation to ‘profanation’ in the context of ‘capitalist religion’ by invoking Walter Benjamin’s thesis in his 1921 fragment ‘Capitalism as Religion’. If to profane means to return to common use that which has been removed to the sphere of the sacred, the capitalist religion in its extreme phase aims at creating something absolutely unprofanable. The modern capitalist apparatus of power renders any attempt at profanation problematic, Agamben tells us. A critique of contemporary architecture is imperative in any critique of pornographic digital capitalism that inherently is a political critique. In order to subtract architecture and its fetish in the pornographic society from the consumable ‘regime of images’, and to bring it back to the sphere of ‘use’, it must be submitted to the political project of ‘profanation’, to put it in Agamben’s terms.
