ABSTRACT
Chapter 1 provides an overview of the goals and promise of applied behavioral neuroscience. Behavioral neuroscience’s position within the larger field of neuroscience is explained, with emphasis on the reciprocal relationships between brain and behavior. Challenges faced in applying behavioral neuroscience, such as cost, training, reverse inference, sampling, ecological validity, and the group-to-individual (G2i) problem are introduced. General relationships between academic research and practice is presented using the model of evidence-based practice. Neuroscience methodologies that appear most frequently in applications are described, including peripheral measures, such as skin conductance and eye tracking, and central measures, such as brain imaging and electroencephalography (EEG). Distinctions between the ethical constraints on academic and applied uses of these methodologies are explored.
