ABSTRACT
This chapter introduces the principles of qualitative data analysis. It starts by introducing the basic principles of qualitative data analysis, followed by an introduction to the concepts of ‘codes’ and ‘themes’. The different types of coding that form the framework for qualitative analysis are each introduced. Methods for graphically representing qualitative analysis are outlined, and the chapter concludes with a discussion of the ways by which the trustworthiness of your interpretations can be ensured.
