ABSTRACT
All other things being equal, good internal communication increases productivity, decreases absenteeism, increases quality of products and services, increases innovation, lowers numbers of strikes, and decreases organizational costs in general. Management therefore articulates goals and objectives for internal communication, organizes it into programs addressing various desirable ends, manages it as any other organizational function, and controls and measures it. Many contemporary organizations develop written strategies of internal communication in a process of strategizing, i.e., articulating clear visions and missions for their internal communication functions and, where they have them, internal communication departments. Hence, third chapter offers an insight into different management approaches to internal communication. It explains what it means to strategize internal communication, and how it can positively impact an organization, when it is approached strategically.
