ABSTRACT
During the last few years, the environment of internal communication has significantly changed, mostly under the influence of technology and media. This includes the way people communicate with each other and is most noticeable in the changes and advances that happened to channels of communication. These changes are also noticeable in the way communication is conducted within organizations. Modern organizations use a whole range of channels to reach their internal audiences – from traditional, face-to-face communication to printed publications, electronic media, and social networks. However, these different channels introduced a new problem area for organizations – choosing the right set of communication channels for different segments of internal publics. When choosing communication channels, organizations should consider the needs and preferences, resources, speed of data transfer, sender goals, and characteristics of both the receiver and the message itself. In order to understand how this is done, the fourth chapter examines different channels organizations use and the ways they use them. The chapter demonstrates importance of choosing the right internal communication channel mix and gives an overview of possible channels.
