ABSTRACT
This chapter discusses the elements of body and beauty which appear to be incorporated into the male protagonists of the selected romance novels regardless of the form of masculinity they may embody. In greater detail, the chapter investigates the way these elements contribute to the formation of the hero’s masculinity and the role they play in the development of the protagonists’ sexual relationship. Furthermore, the analysis on masculinity through beauty and body shape highlights the important position the eroticisation of men holds in the post-millennial popular romance novels examined here.
