ABSTRACT
The chapter focuses on proactive practices of migration management in a context that was perceived as being shaped by traditions and dynamics of emigration. It analyzes the International Organization for Migration’s (IOM) information campaigns to convince young Moroccans and Tunisians to voluntarily stay and to engage in the development of their countries. Based on an analysis of the IOM’s textual and visual documents, and interviews in both countries, the chapter demonstrates how the organization uses individual incentives and (self-)discipline to educate marginalized youth in North Africa about their place in an asymmetrically structured field of international mobility rights and to change their behavior. It focuses on the relations between the IOM and potential emigrants to consider why those who are supposed to be managed would (not) cooperate in programs of neoliberal governance. It argues that it is the symbolic power of the IOM’s education and social work practices addressing morals, emotions, and beliefs that make entrepreneurial subjects participate in their own management. These practices of individualized risk management are based on an understanding of the IOM’s work as that of a global duty for education that contributes to spread neoliberal logic and values to North African politics and societies.
