ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book describes teaching cases and discuss where to draw the line between reality and fiction in case writing, why and how to use cases in the classroom, and why you might want to write one yourself, including reference to AACSB standards. In an effort to engage students in a valuable learning experience without requiring much out-of-classroom preparation and especially in situations of remote instruction and blended learning, many instructors are turning to the shorter case. Cases have been used in business schools for more than a century, and they have never been more popular than they are today. Requests from deans, instructors, and corporate trainers in the United States and internationally for case writing workshops have increased each year since 2000, as novice case writers and experienced authors alike continue to struggle with the basics of this writing technique.
