ABSTRACT
The focus of this book has been, from the beginning, on the ways of thinking in which public relations leaders engage on a daily basis. This approach has at least two important benefits: (1) it shows you much of what commands management’s attention every day, so you can prepare yourself for a leadership position at some point later in your career; and, perhaps most immediately important, (2) it shows you how you will be led and managed as you start in your career, so you can perform better than you would have without this knowledge because you know what your bosses face. This book concludes, then, with this final chapter on ways you can best represent yourself to potential employers and to fellow professionals in the public relations field at the start of and throughout your full-time PR career.
