Distinctions Between Agency and Nonagency Operations

Public relations is truly a growth industry. One of the most interesting and promising facts about the public relations profession is that, according to the U.S. Bureau of Labor Statistics annual report, Occupational Outlook Handbook, the job outlook continues to grow by double digits every year. Indeed, the 2022 Handbook (Bureau of Labor Statistics, 2022a, 2022b) shows that the job outlook for the period 2020 to 2030 shows a “faster than average” rate (for all occupations) of 13% for “public relations and fundraising managers” and a “faster than average” rate of 11% for “public relations specialists.”