ABSTRACT
No organizational function is an island. For public relations, a strategic approach should not be developed in isolation from other functional areas in an organization, especially if PR’s focus is an annual plan for corporate publicity or a concentrated promotional effort, like a product launch. Public relations works among other operating areas of an organization. Marketing, finance, legal, human resources, research and development, sales, and manufacturing areas could all be affected by and benefit from public relations. These functions may deserve to be included in the PR plan in some way, depending on the business needs and the company’s overall strategic plan.
