ABSTRACT
Chapter 6 discusses how the process of nudge design can be tailored to the regulatory space. Besides the emergence of nudging into regulation domains discussed in Chapters 2 and 3 and the challenges analysed in Chapters 4 and 5, also the opportunity costs of iterative experimentation and the performance of nudging in the regulatory context represent important reasons why integrating the two dimensions of iterative experimentation discussed in chapter 4 in the pursuit of behavioural effectiveness may not be adequate to design nudging as a regulatory instrument. Therefore, Chapter 6 delves into important considerations about the design process of regulatory nudging that regulators should contemplate.
