ABSTRACT
This chapter presents a case study of Radio Television Singapore (RTS) to illustrate communication planning at the institutional level in Singapore. The planning and implementation of policies are to be illustrated by RTS’s selection, production, and scheduling of programs. Radio service in Singapore started under private management in 1935, and was not included in government operations until the 1950s. RTS’s Central Production Unit plays a key role in development communication in both radio and television. RTS’s Commercial Division runs an advertising service over both radio and television. Newscasts produced by RTS’s News Division serve the function of informing the audience. In order to maintain a more balanced linguistic distribution of programs, RTS provides subtitling. Radio and television broadcasting, like other components of the national communication network, provide constant support of various public campaigns being promoted almost perennially in Singapore. The need to cater to a multicultural population of different linguistic preferences has proved costly.
