ABSTRACT
This chapter describes how you can create a strategy for your organisation. It describes factors that can help you choose between projects. It describes how companies have met technology change in the past and describes strategies that have been successful. The chapter describes how strategic positioning can be used to minimise the risk when new technology is introduced that might restructure the market. The strategy to create a project portfolio is explored. The actual position of a company regarding both market and technology will greatly influence the possibility to develop new products or processes and to handle new technology. This is illustrated with both successes and failure examples from industry. Strategies for developing new products for the market are described.
Methods for evaluating potential partners for collaboration are described from a standpoint of an enterprise looking for partners in research. But also, for researchers looking for collaboration with industry. For an enterprise looking for research partners it is possible to assess how central and influential a certain researcher is in a particular area. But it is also important to evaluate how far from actual application the research is.
