ABSTRACT
As Britain grew richer and its standard of living rose, the consumption of bread tended to decrease, not only by comparison with other foods, but even absolutely. Vegetables, fruit and breakfast foods replace bread in the diet of those who can afford them. In November 1937 the Food Council received a request from the Joint Price Committee of the two chief bakers' societies in London for an increase in the scale of maximum bread prices because costs of production and distribution had gone up since the scale was last revised in 1932. The importance of bread from the point of view of nutrition and food policy is that it absorbs so large a part of the food budget of working class families. The Cooperative Societies might well take the lead in retailing bread cheaper over the counter than they deliver it on the doorsteps.
