ABSTRACT
This chapter explores the concept that the distinct context of esports may mean that traditional sports governance approaches may not be aligned. Evidence suggests impact and reach of esports influences and risk are vast and there is a pressing need for ethical regulation and trusted enforcement. While there are organisations set up to provide oversight and mitigation of these risks, they are challenged by lack of jurisdiction across leagues and tournaments, conflicts of interest, and limited enforcement. Key areas for policy and governance intervention are outlined, including e-doping and doping, match fixing, athlete rights, microtransactions in game, and labour issues. Models of governance and examples are discussed, from self-regulation to independent governance approaches, and policy intervention. The complex and uniquely digital environment of esports is emphasised, along with the need to balance commercial and social objectives.
